Ethics & values.
A practice of one is only as good as the lines it refuses to cross. These are the standards Daftar Advisory holds itself to — written plainly, so a client can hold the practice to them.
01Confidentiality
Everything a client shares is treated as confidential from the first conversation — before any engagement letter is signed, and long after it ends. Trial balances, contracts, board papers, and the judgements made around them stay between the client and the practice.
Once an engagement letter is signed, confidentiality is governed by that letter. It specifies how client information is handled, who may see it, and the narrow conditions under which it can be shared. The default is full confidentiality unless explicitly waived in writing. Client names are never used as marketing without consent; case studies are anonymised until permission is given.
02Independence
The work is advisory, and it is kept deliberately separate from the assurance function so it never compromises an auditor's independence or its own. Daftar does not audit the same numbers it has prepared, and does not prepare numbers it has been engaged to review independently.
Where a relationship, a prior role, or a conflicting interest could colour the judgement, it is disclosed before the engagement begins — and the engagement is declined if disclosure is not enough. The practice would rather lose the work than deliver a conclusion it could not defend as its own.
03Scope of practice
Daftar Advisory is a non-attest advisory practice. The principal does not hold a JACPA, SOCPA, or UAE Ministry of Economy audit licence and does not perform statutory audit, review, or agreed-upon-procedures engagements. No audit opinions are signed, and no tax returns are filed.
The practice wins by saying no to the wrong engagement. Attest work, statutory filings, large multi-person engagements, and pre-decided conclusions go to firms better placed — usually with a name and an introduction attached. Where work requires an attest signature, it is referred. What stays in scope is senior technical judgement on a defined question: statement preparation, technical review, audit readiness, and transaction support.
04Integrity in delivery
Every engagement is priced and bounded before work begins — fixed scope, fixed fee, named in the engagement letter, with no billable-hour drift. What the work covers, what it does not, and what it costs are all written down before a client commits.
The conclusion follows the evidence, not the client's preference. If the numbers do not support the position someone hoped for, the memo says so. Every deliverable ships with the editable working file — formulas visible, assumptions documented, sources cited — so the reasoning can be checked rather than taken on trust. The file is the client's to keep and extend; there is no proprietary model and no lock-in.
05Personal data
The practice does not collect more personal information than it needs. Visiting daftaradvisory.com requires no account or login. The hosting provider (Netlify) records standard server logs; the site uses no analytics cookies, advertising trackers, or third-party profiling scripts.
When you contact the practice — by the scoping form, email, WhatsApp, or LinkedIn — your message and contact details are stored only to respond to your enquiry and, if an engagement begins, to manage the relationship. Prospective-enquiry details are retained for up to twelve months, or deleted sooner on request. Information from active engagements is retained for the engagement plus seven years, in line with professional record-keeping practice. Personal information is never sold or rented, and is shared only where required by law, where necessary to deliver the engagement at your request, or with your explicit consent.
You can ask at any time to see, correct, or delete the information held about you. Send the request to ahmad@daftaradvisory.com and it will be handled within fifteen working days. Daftar Advisory is based in Amman, Jordan, and handles personal information under Jordanian law and the applicable professional standards of the jurisdictions where engagements are accepted.
This page may be updated as the practice evolves. It was last reviewed in June 2026.