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A letter from the founder

Why this practice exists.

Ahmad Al Hinaiti · Principal Amman, Jordan

If you're reading this, you're probably deciding whether to trust your numbers to one person. Here is the honest case for doing exactly that.

I spent eight years inside PwC and EY — Amman, Dubai, Washington, Riyadh. I audited businesses with billions in revenue, and I watched, over and over, the same quiet failure: the senior judgement a client was paying for never actually reached their file. The partner took the call. A junior did the work. The number that came back carried a famous logo and very little of the experience the fee implied.

Daftar exists to remove that gap. One experienced practitioner opens the Excel file, reads the contracts, writes the memo, and stands behind every number. There is no pyramid, no handoff, no analyst learning on your engagement. The person who takes the scoping call is the person who delivers the work. That is the whole proposition, and everything below is just how I keep it honest.

How the work is structured

Every engagement is fixed before it begins — fixed scope, fixed fee, fixed timeline, written into a one-page engagement letter. What the work covers, what it does not, and what it costs are all named before you commit. No billable-hour drift, no surprise invoice, no scope that quietly expands to fill the budget.

The work runs in the open. Drafts are shared as they take shape rather than held back for a reveal at the end, and there is a weekly check-in so nothing arrives as a surprise. If the evidence points somewhere you didn't expect, the memo says so — I would rather lose the next engagement than write a conclusion I can't defend.

What the working-file commitment means

Every deliverable ships with the editable working file underneath it. Not a locked PDF, not a proprietary model you have to keep renting — the actual file, with formulas visible, assumptions documented, and sources cited. You can trace any number back to where it came from, hand the file to your auditor, and extend it yourself long after the engagement closes.

The Big Four sell you an audit file. Daftar sells the judgement that produced it — and hands you the file to keep.

That commitment is also a discipline. When you know the client will open the file, you build it to be opened. It keeps the work clean, the reasoning legible, and the practice honest in a way a glossy output never has to be.

Where the scope line is drawn

This is not an audit firm, and I am careful never to pretend otherwise. Daftar is a non-attest advisory practice. I do not hold a JACPA, SOCPA, or UAE Ministry of Economy audit licence; I do not sign audit opinions, issue statutory reviews, or file tax returns. Where work needs an attest signature, I refer it — usually with a name and an introduction attached.

The practice wins by saying no to the wrong engagement. Attest work, statutory filings, five-person jobs, and pre-decided conclusions go to firms better placed for them. What stays is the part I can do better than anyone for the fee: senior technical judgement on a specific question, kept deliberately separate from the assurance function so it never compromises an auditor's independence or my own. If you want to see those lines written out in full, they live on the Ethics & Values page.

If that's the kind of work you need, I'd like to hear about it.

Ahmad Al Hinaiti
Founder & Principal · Daftar Advisory
Eight years · PwC & EY · KSA · UAE · Jordan
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